![]() ![]() With users spending 95 minutes on average on the platform daily, not only did it lead the chart but also scored almost double than both Instagram and Facebook. In addition, TikTok reached the highest engagement rates among other daily-used social media mobile apps. According to brand value, the short-video giant does not overcome Google, Facebook, and Instagram yet, but it has made its way into top three social media platforms offering the best social commerce experience as of 2022. dollars in company value, surpassing companies like Elon Musk’s SpaceX and Chinese retail giant Shein. TikTok’s unstoppable relevance and its competitorsĪs of 2021, TikTok’s owner ByteDance has been the leading unicorn company worldwide – with 200 billion U.S. Seeing that sponsored posts by these creators can cost thousands of dollars, small businesses tend to work with nano- and micro-influencers who have fewer followers but can cater to more niche audiences. So, who are the most sought-after influencers on TikTok? As of March 2023, Khaby Lame was the most-followed person on TikTok. By partnering with popular creators, brands can keep their fingers on the pulse and resonate with young audience, something many companies have struggled with in the past. What makes these collaborations so appealing is not only the massive audience reach of TikTok mega-influencers like Bella Poarch but also the impressive engagement rates that influencer content can boast on the platform – especially among Gen Z users. This success has translated to TikTok and the new generation of entertainment apps, as more brands now cooperate with TikTok stars than ever. Influencer endorsement has proven to be an immensely effective form of social media marketing on pioneer platforms such as Instagram. Interestingly, TikTok’s own brand leads the most popular brand ranking on its own platform.Įngagement rate magic: influencers on TikTok With close to 23 million followers, the VoD giant ranks second among the most popular brands on TikTok globally. One brand that has successfully harnessed the power of TikTok is Netflix. Apart from promoting their products and services via influencers, companies can also create their own profiles, upload videos, and start creative challenges to feature on TikTok’s For You page and potentially be seen by millions of users worldwide. ![]() While the short-video-sharing app can still not compare with Facebook, Instagram, and other leading social media platforms used by marketers, a recent survey found that over 38 percent of industry professionals planned to increase their usage of TikTok for promotional campaigns in the upcoming 12 months. Brands and businesses are increasingly embracing the vast potential of TikTok as a marketing tool. ![]()
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